CyoGate's Point of Banking merchant solution is not a traditional merchant account, but operates in much the same way.
Point of Banking is also called a "Cashless ATM" and is designed to work with the ATM system so any PIN-based credit or debit card can be used; and, like using the card at an ATM, it is treated EXACTLY like a cash transaction, although, no cash is dispensed from the terminal.
Instead of the merchant paying a discount fee and transaction fee, as they would with a credit card, all fees are paid by the Customer as an additional convenience fee on their "ATM" transaction. This fee is usually about $2.00-$3.00 per transaction, just as if the Customer was using an ATM that was out of his bank's system.
The way it works is that the customer slides their card through the terminal, decides what type of transaction they want to make, selects a dollar amount, and enters their PIN. When the transaction is approved, the machine prints a receipt that is taken to the cash register to be redeemed for the goods or services. The cashier simply makes change to make up the total amount of the purchase. The funds are electronically deposited to the merchant's bank account in three to four business days, just as with a credit card terminal.
Because the transaction costs are incurred by the customer, this is a great solution for ANY business that wants to lower its costs of credit card processing. In fact, a merchant can actually make money on the transaction fees and, because most any business qualifies for approval, it's also an ideal solution for gun dealers, medical marijuana dispensaries and other businesses that can't qualify for a traditional merchant account. Also, because it works on the ATM system, there are NO chargebacks and funding occurs within minutes!
For more information on CyoGate's Point of Banking solutions, please contact us today!
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